The Pure Michigan tourism campaign focuses on attracting travel to Michigan -- but during the COVID-19 pandemic, travel to or within Michigan has been discouraged by the governor. | Sports Chalet
The Pure Michigan tourism campaign focuses on attracting travel to Michigan -- but during the COVID-19 pandemic, travel to or within Michigan has been discouraged by the governor. | Sports Chalet
The Michigan Economic Development Corporation (MEDC) is going forward with its Pure Michigan tourism campaign, despite Gov. Gretchen Whitmer's urging residents to avoid travel because of the COVID-19 pandemic.
“We will do all we can to support our industry by encouraging residents across our state to continue to travel safely through winter,” MEDC's top executive Mark Burton told the Detroit Free Press, according to Michigan Capitol Confidential.
While the $15 million taxpayer-funded Pure Michigan advertising campaign will begin this month, Whitmer wants residents to stay home for the holidays.
“We all know the next two months are going to be hard,” Whitmer said at a recent press conference, according to Michigan Capital Confidential. “Too many people traveled for Thanksgiving, and we will see our numbers increase very likely because of it. And that’ll coincide with the next big holiday, Christmas, and too many people are considering traveling. And I’m reiterating, please don’t. About four weeks after that, we will see the impact of that.”
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